Last updated byBrady Stroud [SSW]8 months ago.See history
When there are key words that you want people to notice, you can add a spot of color on the important word for emphasis.
You should make parts of the text different colors just like you’d highlight or boldface parts of a sentence. The duo colored text will help emphasize your message. Whenever possible use the brand colors when you do this.
Figure: The TV signage has the important words in red
Figure: See bottom tag line - Don't make the important word “quality software” in red... because you already have red
Figure: See bottom tag line - Make the important word “quality software” in red... because you do not have red
Figure: Chewing the Fat bottom text. No red word because it is the title
