TikTok - Do you know the best tips for getting started on TikTok?

Starting from zero on a new platform is a big challenge, especially if you are not entirely sure if it feels right for your business or personal brand.

Let's check out some of the top tips for growing your brand awareness, audience, and user engagement on TikTok.

1. Strategy - Determine your goals

   • Define goals that align with your business objectives
   • Define what kind of content are you going to post
   • Align with your brand, culture, and identity - This will help you keep in tune with your target audience
2. Share original and valuable information – TikTok encourage users to make original videos and the algorithm tends to recommend original videos to the audience, even if they don’t follow you
3. Be consistent – Post every day or every 3 days. Remember that showing up often is important for growing any profile on social media
4. Participate in TikTok challenges – This is an easy way to increase engagement and visibility
5. Be creative and interesting – Avoid being overly formal and stiff
6. Objective – Keep the video short and snappy
7. Follow trends – Examine prevalent trends amongst users in your target audience​. Research your target audience to find out what content they are engaging with most, and use this information to attract new followers

8. Live streaming – This is one of the best ways to grow the audience and get potential customers

   Notes:

   • Currently, TikTok doesn't allow live streaming from third-party tools.
   • The live sessions are recommended by TikTok to be under 30 minutes, and you need to have more than 1,000 followers to access this feature.

Those are some of our tips for you! Remember, TikTok videos should be easy, quick, short, and fun. Productivity is important for TikTok videos in growing your brand awareness, audience, and user engagement.

Know more on Adam Cogan Blog: Tech World on TikTok - Is it for you?