Do you display information consistently between linked pages?

When redirecting users to another page, make sure that the text is consistent between the two pages.

When we want to point users to a page, we simply use the summary part of that page as narrative on the other page. As a result, the user will have a nice flow between pages when navigating around the site.

As an example, the SSW website follows a consistent order: a summary of the product/service and its benefit, followed by a link for more information on that topic.

Tip: In this scenario where the summary serves as a teaser for more detailed content, have the link at the end of the section, so it's the natural next step for someone who has read it and wants to know more.