Your focus when bidding is dependent on your campaign goal.
Focus points to consider:
- Clicks – if you want people to visit your website
- Impressions – if you’re looking into increasing brand visibility
- Conversions – if you’d like a specific action on your website (e.g sale!)
- Views – consider it for videos only
- Engagements – looking for interactions with your ad? Clicks or calls would be the right answer (general clicks, calls, ask for directions, etc)
