Do you know how to collect more email addresses?

Last updated by Brady Stroud [SSW] over 1 year ago.See history

When a user enters your website for the first time, they should be encouraged to give their email address.

  • Offer incentives – Discounts, free guides, or exclusive access increase sign-up rates because people feel they’re getting immediate value
  • Create a seamless sign-up experience – Short, easy-to-complete, and visually appealing forms reduce friction and boost completions
  • Use well-designed popups – With good timing, clear calls to action, and mobile-friendly design, popups can be highly effective without being intrusive
  • Balance is key – Combine relevant incentives, smooth experience, and respectful timing to collect more (and better) email addresses

goodExampleEmailCollection
Figure: Good example - The user profits from signing up with their email address


Adam Cogan
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