Do you share your improvements to products?

Social Media is important for companies, and the employees. One of the things you can post is the improvements your products e.g. New features, bug fixes, upgrades etc.

Businesses should get their developers to do this, and then re-post it.

Your followers may not know about the changes and the ones who are grateful are likely to retweet or like your post. This also helps build a community around your product.

Benefits

For the business:

Keeps your social media active
Shows transparency (especially important for open-source projects)
Shows you are actively improving your products
Gets eyes on your product

For the developer:

Keeps your social media active
Visibility - Shows you are a useful employee This is helpful for your current role and future roles
Shows you take ownership and pride in your work

The important things to include are

What changed
The problem it solves/value it adds
Tag/link the product
Link to the PBI e.g. GitHub Issue
Done Video or screenshots

Make sure to post it on a few channels to reach a wider audience.
E.g. Make an announcement GitHub Discussion then link to it from a tweet, LinkedIn post, etc.