Do you split large topics into multiple blog posts?
Last updated by Tiago Araújo [SSW] over 3 years ago.See historyWhen blogging on a large topic, you have 2 options:
- Option 1: Write a very long blog post
- Option 2: Write a series of shorter blog posts (Recommended)
To help understand why option 2 is recommended, let's break it down into pros and cons.
Option 1: Write a very long blog post
| Pros | Cons |
|---|---|
| All content is available in one post (only one place to look) | You will get less views for longer posts |
| It takes longer to write, you might lose motivation |
Figure: Option 1 Pros/Cons - One Long Blog Post
Option 2: Write a series of shorter blog posts
| Pros | Cons |
|---|---|
| You will get more views for longer posts | The content is spread across multiple posts |
| Readers tend to prefer short posts | |
| Easy for readers to find the specifics details they are looking for | |
| Comments are more targeted on the topic | |
| It takes much less time to write a short post, so less likely to lose motivation | |
| Motivation to blog frequently, after all, people are waiting on you to finish the series |
Figure: Option 2 Pros/Cons - Series of Short Blog Posts
If you want to get your ideas across, it will always be easier for the reader to understand a shorter blog post and it will always be easier for the writer to create a shorter blog post.
So next time you have a large topic, be sure to write a series of shorter blog posts (option 1). You will be doing yourself, and your readers, a big favour.
