When you add a quotation, put them in a new line with an indent.
Software development can be painful and costly. Hang on, that should say "Software development is painful and costly."
Figure: Bad example - The quotation without a new line (or indent)
Software development can be painful and costly. Hang on, that should say:
"Software development is painful and costly."
Figure: Good example - The quotation on a new line and indenting
You should always indent any quotes that you use on a new line.