Do you know the Best Practices for Google Ads?

Do you know what the best practices are for Google Ads?

Here are the below are the best practices you should know:

• Time and pricing – Ensure time zone and currency are set up correctly!
• Define target location – choose a city, a region or a country according to your demographics. Try to avoid overlapping with the locations. Let's say you have two offices/stores in the same state, first, you will need to figure out what is the most relevant to define your targeted location. This will ensure better analytics for your campaigns
• Campaign name – Choose a name that clearly describes the focus of your campaign so that you can easily find it in your account Note: Your campaign name isn't visible to your customers. Keep your campaign names consistent.
• Budget – Set a budget for each campaign based on needs
• Connect your account to Google Analytics. It’s important to check your customer journey.
• Conversion – Take advantage of conversion tracking
• Keywords - aim for 10-15 keywords to avoid keyword stuffing Note: You can start out with more keywords, then narrow it down to the best performing ones.
• Use ALL ad extensions available!
• Match type ad group strategy – Use similar & segmented keywords! Build small, tightly focused ad groups with a few (5-10) keywords
• Make sure you use enough headlines and good descriptions to improve the strength of your ad
• It's also a good idea to make an A/B test ad copy (split testing)
• Focus on clicks and impressions with CPC bidding

Additional resources

Whilst this overview of Google Ads will provide you with enough detail to get a campaign started, there may be additional questions you need answered or information, and that's where these resources come in:

• Google Ads Help – Google have created a help centre for all your Google Ads related questions, here you can search for questions, or submit questions to forums for help. This should be your first port of call for any issues!
• WordStream – This WordStream article provides a basic overview of how to use Google Ads and features a handy helpful infographic. Word Stream have other articles on Google Ads which may be useful.
• HubSpot – This free HubSpot eBook discusses all the ins and outs of PPC campaigns and is a great starting point to learn more about Google Ads. Like WordStream, HubSpot also have other helpful articles discussing Google Ads.
• Neil Patel – Neil Patel is a popular digital marketer, with a strong focus on helping businesses grow. This post focuses on Google Ads and takes you through the process step by step, so it's a great starting point for some more information.