Do you escalate key updates and deliverables?

Key updates on projects may include Done Videos, critical text additions, or specification documents. Typically, links to these deliverables would be added to the PBI that they relate to and the relevant people would be mentioned.

Not every PBI will require an email, but if it is a key update or deliverable, it should be escalated. The developers would make this judgement call, although this could also be added upfront by the Product Owner in the Acceptance Criteria for the PBI. Here are the 3 scenarios:

1. Standard PBI - needed but the outcome is not very interesting: Do the PBI, just following the DoD
2. Interesting to someone - @ mention them
3. Really important - Make sure it’s top of mind, email it

For example, you can send an email similar to this to share a new Done Video to the relevant stakeholders. If you working on a big system or internal projects, include the feature area or project name in the subject for additional context.

This email is especially important for stakeholders that don't use, want to use, or have access to the project management tools. If they do have access, remember to also @mention them in the PBI update.

Sometimes the PBI work originated from an email, in which case you should reply to the email instead of starting a new email. This will allow stakeholders to have additional context.

Additionally, giving the the Product Owner and/or Stakeholder(s) a call to show them the video is great - this ensures they watch it and you can get instant feedback.